This year is already looking like another busy time for our Association with various campaigns to be rolled out over the coming months. Kick-starting our targeted campaigning is the SSAA Gold Membership advertising push from February 1. This promotion sees a slick video broadcast across various platforms, including the News Corp websites, with a supporting print drive all aimed at highlighting shooting as a safe, fun and all-abilities sport to the general public.
Another campaign on the horizon is the SSAA Gun Sales website which will enable the firearms community to purchase and sell firearms online. This is another member benefit we hope will grow our Association, making us even stronger at a pivotal time for our sport, while also offering current members the opportunity to buy and put up for sale firearms online. The use of this platform will be offered at a heavily discounted rate for members.
Your SSAA has been hard at work over the holidays with the release of our educational tool, A Journalist’s Guide to Firearms and the Shooting Sports, distributed to more than 1500 media outlets, politicians, universities and libraries across the nation. This guide is our antidote to the poor coverage surrounding firearms and we hope this aids our media and law-makers in accurately speaking about firearms-related stories or issues.
We had a big win before Christmas with changes to Customs regulations relating to firearms coming into force. Positive changes include one permit for travelling to and from Australia with a firearm, along with firearms on import/export only requiring serial numbers to be checked on an...