Proud to be an Aussie

Working in an industry where customer service is paramount, I’d like to share a recent experience with an optic warranty claim from Nioa of Queensland. My Bushnell Elite 10x42 binoculars malfunctioned on a hunt and I couldn’t even recall where I bought them. I remembered an advert in Australian Shooter highlighting ‘Bushnell lifetime warranty - no questions asked’ and thought I’d ask Nioa if they could help.

From the outset the staff I dealt with were superb. This was just before Christmas when many companies tend to fob you off until new year. Not Nioa. Within 24 hours I had all the necessary details to return the binoculars.

I then received an email on January 2 outlining the warranty claim. Rather than try to re-attach the focus dial, which had parted ways with the focus spindle, Nioa replaced the unit with a brand new pair of Elite 10x42s.

As well as the outstanding Bushnell warranty the customer service from Nioa was brilliant and made me proud to be an Australian.

Craig Kelly, via email

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