CFMoto takes on side-by-side vehicle market with new Z550

Leading powersports manufacturer, CFMoto set industry tongues wagging this week with the launch of a new sports side-by-side vehicle (SSV) for an inexpensive $10,990 ride away. The new CFMoto Z550 is the latest addition to the company’s brand new 550 range, which was launched earlier this year and includes the X550 ATV for $8790 and the U550 UTV for $10,990 ride away.

CFMoto director Michael Poynton said there is a big gap in the recreational side-by-side market for the new Z550. “The Z550 represents exceptional value for money at $10,990 ride away. It’s around two to three thousand dollars cheaper than our competitors and we offer a higher spec machine,” he said.

The specs on the Z550 are set to win over new customers who get a 500cc EFI liquid-cooled engine, selectable two- and four-wheel drive modes, L-H-N-R range with lockable diff, ROPS-approved roll-cage, 12" polished alloy wheels, LED lights, sports seats, adjustable steering column, roof kit and tow kit included in the ride away price. It has a carrying capacity of 100kg and a towing capacity of 500kg. In line with the company’s other vehicles, the Z550 also has a two-year factory warranty, is available in red only and can be snapped up at more than 80 CFMoto dealers nationwide.

The Z550 is the third sibling in a growing sports range, which includes the economical Z8S at $13,490 ride away and the number one selling Z8EX for $15,750, which was the highest selling sports side-byside in the country in 2014.

CFMoto has been bulking up its side-by-side range and now offers three sports side-by-side models and four utility vehicles. “We’ve seen a clear growth in the side-by-side market this year with industry statistics suggesting a strong deviation from ATVs to side-by-sides – something we are well placed to capitalise on,” said Poynton. “We are definitely looking to strengthen and expand our side-by-side model range over the coming years.”

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