Australian firearms and accessories distributor Winchester Australia has unveiled its new website, featuring a clean, modern look and improved customer experience.
The website, which has been in the pipeline for 18 months, offers users increased access to product photos, videos, social media content and news covering its stable of brands. Indeed, when a user selects a product, the background and colour theme change to reflect the heritage of that supplier brand.
The website has an updated search function, where customers can use the standard category tree or search bar to filter their search based on the product family, brand or shooting application, such as large-game hunting or clay shooting. Featured product information includes the model name, identification code, recommended retail price, product description and specifications and an updated dealer locator.
There is also a new-look Winchester Club, allowing users to sign-up to be the first to hear about new products, events, exclusive specials and prizes. Customers can also use this login to find out stock availability on products of interest.
The Winchester Australia marketing team is already planning more updates to the website to meet the needs of sporting shooters, with updates to be rolled out over the next 12 months.